A great product or service can be provided before its time, or after, or exactly right. Sociology is as important to that timing as technology is. Are people ready? Are they interested? Do they care? Product life cycle is impacted by competition, alternatives, and evolution in both sociology and technology.
If people want to be part of the gig economy, and more and more do every day, we manufacturers must integrate that option into our all-too-often stale staffing policies. Temps, employees, gig workers, consultants – they are 4 distinctly different type of working relationship. Know when to use which, and how to attract the best, for mutual satisfaction.