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Monthly Archives: April 2018

The problem with price shopping

Apr 25, 2018

Why price shopping expert consultants is not in your best interest: There is always someone cheaper, and always someone more expensive. But that refers to …

https://fulcrum-consulting-works-inc.s3.amazonaws.com/2018/03/Morgan-180131Q4-The-problem-with-price-shopping.mp3

Podcast: Download

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It’s the little things

Apr 18, 2018

Customer satisfaction depends as much on your ability to simply do the little things well as on very specialized requirements they may have. These fundamentals …

https://fulcrum-consulting-works-inc.s3.amazonaws.com/2018/03/Morgan-180131Q2-Its-the-little-things.mp3

Podcast: Download

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Why operations should segment customers too

Apr 11, 2018

Marketing commonly segments customers and markets, but operations rarely does beyond shipping requirements. You can deliver so much more value to your customers by operations …

https://fulcrum-consulting-works-inc.s3.amazonaws.com/2018/03/Morgan-180131Q1-Why-operations-should-segment-customers-too.mp3

Podcast: Download

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Anywhere but automotive

Apr 4, 2018

Do you want to compete in commodity markets? Even when a market starts out specialized, they can devolve into regular rebid situations. The big volumes …

https://fulcrum-consulting-works-inc.s3.amazonaws.com/2018/03/Morgan-180131Q3-Anywhere-but-automotive.mp3

Podcast: Download

Continue Reading >

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