CREATING VISION THAT MATTERS
Employees come to work for a paycheck, if that's all they receive. But if they contribute to making the world better, they come to work with passion and focus. The distinction? Simply the demonstrated vision of your company to make a real difference.
Do you think "vision" is an MBA term that doesn't apply to the down and dirty world of manufacturing? You'd be wrong. You can run a company that "is in the plastics business" and has no greater purpose than making money for the owner, but you can't expect anyone to care about it. There are dozens more just like you.
So why plastics? Because your father was in it? Surely you want a more meaningful impact on the world than doing what he did. Plastics originally came from nature, but most are now synthetic made from hydrocarbons. "Plastics" was memorable business advice from the movie "The Graduate" but has become viewed as a scourge on the environment. "In the plastics business" is hardly an attractive recruiting slogan.
But those in plastics can have a vision far greater than making and selling plastic objects. A focus on reducing the negative environmental impact is but one potential aspect of your vision. How can your plastics business make the world better than it would be without you?
I'm not picking on plastics. It's just an easy example of a product line that some owners say is so basic that there is no real vision behind it. Don't just tread water. Create a real reason for your business to thrive, and fuse the passion of all those involved in its success into an undeniable force.
Transforming Operations. Transforming Business.®
Let's discuss how Manufacturing Greatness can help you become a better manufacturing operations leader. Additionally, my latest book, Start Smart, Finish Strong: Forging Your Path to Operational Excellence and Long-Term Success in the Manufacturing World is available at Amazon, Kindle, and iBooks.
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