LESSONS FROM EUROPE
As we watch the Euro falter and European Union countries flail at the challenge of millions of arriving refuges, it is worthwhile to consider your own partnerships.
Germany and Greece seem to have very different philosophies on fiscal policies, while sharing a currency. Do your most important partners share your commitment to innovation and growth? Do each of you demonstrate that by how you invest?
Hungary is building a wall along its Serbian border in an effort to stop refugees. That relatively short border fence will incent refugees to enter Croatia and Romania, Hungary's EU partners. EU nations are already discussing ending free travel between borders, regardless of the negative impact that will have on businesses.
How does your selling direct to consumers impact your distributor partners? How does your distributor partner also carrying competitors' products impact you? Is there a breaking point for either party?
I believe firmly that selecting and developing the right partnerships will propel an organization forward. What is most important to those relationships is the ethics and openness of leadership. Blind trust is silly, but partnering because of technical capabilities without verifying character and vision is equally dangerous.
Business partnerships have money at their very core. Money impacts all relationships in ways that few other factors can.
Choose your partners wisely.
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