Creating Profitable Innovation

Consider these 6 building blocks to successful innovation. It’s not starting from a blank sheet of paper, nor waiting for lightening to strike. It’s a process that you create and improve, learning from what others have done and being clear on what you need. Consider these specific recommendations. And check out my friend and colleague Norbert Majerus’ book on lean innovation at Goodyear – a journey to world class profitable innovation.

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